Crédit Agricole de La Réunion highlights our island through Detours magazine in France and its dedicated issue in Réunion. “The meeting, the intense island”. A tourist slogan that does not betray its promise ! Like all islands, the old Bourbon Island has a double face, a maritime, the terrestrial other.
Volcanic Pitons of the Snow and the Furnace, circuses Salazie, Cilaos, Mafate with dizzying and wild scenery animated by grandiose waterfalls, primary jungle-like forests ; the possibilities of walks and hikes in immersion in this nature, listed as one of “34 hotspots” of global biodiversity by the NGO Conservation International, are endless.
Lagoons with transparent waters, white sand beaches lined with coconut palms… “Tropical island” inevitably rhymes with “idyllic pictures”, but Reunion cannot be reduced to its postcard image. Here, the union of fire and water has shaped coastal landscapes bearing the scars of perpetual confrontation. But the most astonishing spectacle is discovered underwater… in the company of a myriad of Pisces, turtles, dolphins and whales.
For more than 70 years, the Regional Bank is heavily invested in supporting its regions. This commitment has taken on a very special dimension in recent months with the health and economic crisis which affects many sectors..
By creating a Tourism Commission by CA, we are increasing the number of initiatives and projects in order to support this sector which is going through an unprecedented crisis. Be closer to the players in this sector to better understand them, agir, interact, facilitating contacts and activating our networks are the objectives pursued by this commission.
Under the leadership of this commission, Crédit Agricole de La Réunion is proud to announce that La Réunion is honored in the magazine DETOURS EN FRANCE in its December edition entirely devoted to the intense island.
DETOURS EN FRANCE magazine is part of the Uni-Médias group, subsidiary of Crédit Agricole and publisher of the PARENTS brands, HEALTH MAGAZINE, CREATIVE HOUSE….
DÉTOURS EN FRANCE is the number 1 magazines devoted to discovering the regions of France. It is the reference territory media that reveals and narrates in an unusual and practical way, everything that makes up the heritage of the French regions. It benefits from a large distribution of 110 000 copies and a hearing of 725 000 contacts without counting digital coverage.
This partnership, with the Uni-Médias subsidiary, is for Crédit Agricole de La Réunion a superb opportunity through a hundred pages to promote our intense island to make Reunion Islanders discover or re-discover their island but also to attract external tourists.